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🎉 The AI Employee Bootcamp · Kick-Off Party
🔥 Welcome! Are you ready for bootcamp?!
I AM SO EFFING EXCITED YOU'RE HERE!!!
For the next 8 days, you'll see what happens when you stop USING AI and start BUILDING with it.
You'll see AI employees that help run a business.
3 sessions. Real demos. Real proof.
Let's freakin' GO. 🚀
💬 First things first, say HI in the chat
- Your name
- Your business and industry
- The #1 thing you wish AI could do for you
📹 Yes, this is recorded.
Replays go in your hub within 24 hours.
So relax and just be here with us.
One chat rule: Keep the energy up, save questions until I ask, and no Negative Nancies.
🧹 How this week works
📅 Your schedule
📅 Our Time Together
🎉 Kickoff Party · TODAY, Monday, Sept 28 · 1 PM Central
You're here. 🎉
1️⃣ Session #1 · TOMORROW, Tuesday, Sept 29 · 1 PM Central
See Inside a Business Staffed by AI Employees
2️⃣ Session #2 · Thursday, Oct 1 · 1 PM Central
Find Exactly Where Your Profit Is Trapped
3️⃣ Session #3 · Tuesday, Oct 6 · 1 PM Central
Hire Your First Two AI Employees
This is where you install your AI employees.
⭐ VIP Session · Wednesday, Oct 7 · 1 PM Central
For VIP members.
🎁 Your first 2 AI employees arrive on Day 3
💻 How to show up and WIN this bootcamp
✨ Your Bootcamp Hub
Your schedule, replays and bonuses live here.
Want VIP? Upgrade inside your hub.
📘 Are you in the Facebook Group?!
Join now, say hi, and pin it.
🙋♀️ Questions or need help?
🌊 Overwhelm = Opportunity for Abundance
1️⃣ Overwhelm only shows up when something is new.
- You don't feel overwhelmed brushing your teeth, because your brain already knows how.
- You only feel it when you're learning something new.
2️⃣ New = growth.
- Your brain is saying, "This is different. This is big."
- That's not danger.
- That's your brain growing.
3️⃣ Growth opens doors.
- When you grow, you can hold more clients, more money, more team, more love.
- Good things come to people who can hold them.
🔁 The Evolution of AI
⭐️ The Evolution (Image)
🦖 The Old Way | Before AI
- Manual everything: write from scratch, build from scratch, decide from scratch
- Tabs everywhere: email, docs, CRM, spreadsheets, calendars (no single source of truth
🛋️ The Lazy AI Way | Untrained AI User
- Open a new chat for each task and re-explain the context every time
- Use 1–2 saved prompts, but they’re generic and break outside the “happy path”
- Output is inconsistent: sometimes great, often “meh,” and hard to trust
🤖 The AI Architect Way | Cutting Edge
- Build & train AI employees, not chats: one workflow you can run unlimited times
- Give the AI memory + a knowledge base + access to your apps (your docs, offers, SOPs, examples, voice)
- Improve it over time: every run makes the system smarter, faster, and more consistent
👀 Want to see what I built?
Most people would show you a cool prompt.
I'm going to show you how I use AI to run my day-to-day life as a founder, CEO, and girlfriend.
Run my day without checking every app
🤩 Nicole and I just got back from Italy… it was amazing.
😫 Pain
I wanted to enjoy my trip and still know what was going on at work.
I didn't want to spend my first morning back catching up.
😵💫 Problem
The updates live in Slack, email, the CRM and the sales dashboard.
My ideas live in my head or in a note I can't find.
❌ The Old Way
Open Slack, email, the CRM, and all my dashboards.
Read meeting notes and ask the team for updates.
Write a fresh to-do list. EVERY. DAY.
🤖 The AI User Way: "Paste and Pray"
Ask ChatGPT, "Summarize my day and tell me my priorities."
It only sees what you paste in.
It doesn't know your company.
You still have to turn the answer into tasks.
This is how an AI User uses AI.
✅ AI Architect Way: An AI Employee Chief of Staff
Meet my Chief of Staff AI employee.
🤩 My ideas and my company's knowledge live in one place.
① My second brain in one place
Every idea, note and story I capture lands in one spot.
② Connected my business brain
Slack, email, the CRM, and the sales dashboard.
No more checking every app.
③ Built an AI Employee (Claude Project / Live Artifact)
Knows everything…
My priorities.
My team.
My company's real numbers.
④ Put it to work every morning.
- Reads the updates for me.
- Writes a short brief with my next decisions.
- Turns meeting decisions into tasks and hands them off.
⑤ Keep it updated, always.
When an idea hits, I drop it in, and it links to my past stories so I can find it again.
✨ What just happened
⏱️ Time saved:
No more hunting through every app for updates.
🎯 Better results:
A brief built on real company data, a task handed off, and an idea I can find again.
🔁 Belief shift:
From "I have to live in every app to stay informed."
To "I start with my brief and dig in only when I need to."
🪞 If you're…
🏢 A founder
Company updates become a short brief and your next decisions.
⚙️ An operations lead
Meeting decisions become tasks with the context attached.
🎯 A consultant
Client notes and research become prep for your next call.
💡 A creator
A passing idea becomes a note linked to your past stories.
🧠 What you just saw: AI User vs. AI Architect
🤔 Which one are you?
Everyone here says they use AI.
Almost no one is building with it.
Pick your current state (Image)…
🧩 Who we are & why we're here today
👋 HIIII, I’m Callan 😊
📅 July 2023 · Mid-divorce. Burned out. Running on fumes.
Then I had my first real AI moment.
AI turned a 15-minute video of me explaining a process into a perfect process doc.
It took minutes.
It would have taken me hours.
That's when I knew this changes everything.
📅 Fall 2023 · I went all in.
I hired AI experts.
I built AI tools every chance I got.
📅 February 2024 · I made a decision.
I would become the best AI coach in the world for business owners building AI-powered teams.
📅 April 2024 · 🐣 The Uncommon Business was born. We launched our FIRST 8 Week AI training.
We launched our first AI course, Automate to Accelerate.
📅 Today, September 2026
- ✅ 100,000+ students have become AI Architects through The Uncommon Business.
- ✅ Hired by some of the world's biggest thought leaders.
- ✅ Built a business with 60+ humans and 150+ AI employees.
🏢 Our AI employees work for humans
Every AI employee here has a human boss.
Our people run the company.
AI employees help each of them.
The 4 Levels of an AI Employee (Image)
🚀 What we've built at TUB
✨ My soul's purpose
✨ I'm here to help people reach their highest potential.
AI is the biggest tool we've ever had to get there.
👗 Let’s do another one.
Now let's turn someone's expertise into an app.
I'm going to show you how I copied my stylist's brain.
✨ Say hi to my stylist Jessica!!! ✨
My stylist, on call 24/7
😫 Pain
Jessica is the best stylist I've ever had.
She has hundreds of clients.
She has to come to my house to put outfits together.
I ALWAYS FORGET WHAT SHE PUT TOGETHER 😂
and things get ordered twice.
Outfits she built for me get lost in the back of my closet.
😵💫 Problem
All of my closet, the outfits, the packing plan, the new clothes that are out each season…. lives in her head.
I only get it when she has time to come over.
❌ The Old Way
Text Jessica and wait.
Send closet photos and wait.
Guess what goes together.
Pack for trips the night before and forget the one blazer that made the outfit work.
🤖 The AI User Way: "Paste and Pray"
Take random pictures of clothes in your closet and Ask ChatGPT, "What should I wear to a keynote in Austin?"
You get a generic list.
It doesn't know your size, your closet, or what Jessica told you to wear.
This is how an AI User uses AI.
✅ The AI Architect Way: An AI Employee Stylist
Meet my Stylist AI employee.
① My Entire Coset In One Place
Built with the help of AI.
② Extracted the GENIUS from Jessica
Understands HER style, HER genius - for ME.
③ Built an AI Employee (Claude Project)
Knows everything…
My closet.
My past favorites.
Jessica’s MAGIC.
④ Put it to work based on what I love & need.
- Lets say I want to build my packing lists for upcoming trips
- We built “Cal’s Closet Trip Packing” AI employee
AI Employee: /Cals-closet-trip-packing
- Understands the need & the details of the trip
- Finds the best outfits based on location, itinerary, my closet and Jessica’s genius.
- Formats interactive packing list
- Sends to my assistant (Annika) to deliver perfectly.
⑤ Keep it updated, always.
My Employee works while I sleep - Looking into my Gmail for new receipts, purchases, etc.
Perfectly manages my closet FOR me.
/closet-receipt-intake = A job the employee runs every night for me!
🤯 What if we 10x’d Jessica’s business?!
This is great, but it’s only for ME.
Jessica has clients, but could have MORE if she could scale her genius with AI.
Our Mission = SCALE Jessica’s expertise and business…
Or make it an app…
✨ What just happened
You just watched one expert's brain become an app.
💼 What Jessica's business gets
- ⏱️ Time saved: No more house visits or texts back and forth.
- 👥 More clients: She can help people in any city.
- 💰 New revenue: Her know-how becomes something she can sell.
- 🔁 Belief shift: From "I trade my hours for money." → To "My know-how works while I sleep."
🪞 If you're…
What's the brain in your business?
And what app could it become?
🎯 A coach or consultant
🧠 Brain: Your method, frameworks and session notes.
📱 App: A 24/7 coach your clients use between sessions.
💆 In health and wellness
🧠 Brain: Your protocols, aftercare and answers to common questions.
📱 App: A home plan patients follow between visits.
🏡 A real estate agent
🧠 Brain: Your neighborhood know-how and buying checklists.
📱 App: A buyer's guide clients use while they house hunt.
🏠 In home services or an agency
🧠 Brain: Your process, pricing and past projects.
📱 App: A quote tool or client portal that works without you.
🏢 About to lose a key employee
🧠 Brain: Everything they know, pulled from one long interview.
📱 AI employee: It answers your team's questions after they leave.
🔥 Live Fire Cooking → Notebook LM
Gemini Notebook = Become an expert on ANYTHING.
💬 Your turn
Where could you use a copy of someone else's brain?
How could you turn your services into something like this?
Maybe someone on your team just quit.
Maybe it's you, and everyone keeps asking you the same questions.
👨🏫 What we've learned along the way
We've trained thousands of founders.
These are the 3 things we hear most.
💬 "I tried ChatGPT and it didn't do much."
You've been USING AI.
You haven't TRAINED it.
- Most people type, copy, paste and start over.
- That's the gumball machine: one quarter, one gumball, every time.
- ChatGPT doesn't know your customers, your voice or your numbers.
- You gave it nothing, so it gave you something generic.
- This week, you'll see what happens when you stop prompting and start building.
💬 "I'm not technical enough."
You don't need to be.
- There's no code.
- If you can train a new hire, you can train an AI employee.
- The fastest learners aren't engineers.
- They're people who know their business best.
- The skill is simple: Spot the busywork, Build the right tool, Train it until it works.
💬 "I don't have time for this."
The busiest owners are the ones who need this most.
- Time you put in once comes back every month.
- Every hour your team spends on work AI could do is an hour your competitor just got back.
- You're not adding more work.
- You're handing off the work that's running you.
🤝 Our promise to you…
- Every demo is real, from a real business with a real result.
- No pie-in-the-sky ideas, only things that solve real problems.
- No "Claude Bro" tricks or flashy tools that don't help.
- Built this week, so you get what works right now.
⚡️ You won't leave with a list of tools to memorize.
You'll leave seeing chances you couldn't see before, in YOUR business and YOUR life.
🔮 Tomorrow
📱 Okay, one more.
Before you build anything, find out if people want it.
Test your offer before you launch
😫 Pain
Katie is an acne nutritionist.
She built The Cycle Almanac, an app that maps your breakouts against your cycle on a face map.
Now she's about to relaunch it, and she has no idea if her sales page speaks to the women she built it for.
😵💫 Problem
Every new offer is a bet.
You don't know if people want it until you've already built it.
❌ The Old Way
Call a few customers.
Google around.
Check out competitors.
Or pay a focus group company tens of thousands of dollars.
Most of us can't spend $100K to learn what clients think.
🤖 The AI User Way: "Paste and Pray"
Ask ChatGPT, "Is this a good business idea?"
It says yes.
It always says yes.
This is how an AI User uses AI.
✅ The AI Architect Way: An AI Employee Launch Strategist
Meet the Launch Strategist AI employee.
It lives in a Claude Project called Launch Boardroom.
You give it your sales page link, and it does the rest in about 13 minutes.
① Everything from one link
Claude reads Katie's sales page, her app spec and her app screens.
Then it plays back everything it understood about her offer.
② The buyers' own words
It searches forums and reviews, like Mumsnet, Acne.org and app store reviews.
It finds what women with hormonal acne say, in their own words, and every quote links to the real post.
Don't build an offer until you know this. Most people do it backwards.
③ Her offer vs. what buyers said
It lays her offer over the research and shows where it fits and where it misses.
Her page says the price turns into a subscription after Thursday, and buyers hate paying to track their own period.
④ Bring in the boardroom
⭐️ Alex Hormozi.
⭐️ Rachel Rodgers
⭐️ Amy Porterfield
⭐️ Seth Godin
⭐️ Jasmine Star
All debate it and make the call.
The panel is simulated from each expert's public work, and the run says so on screen.
⑤ The finished work
Claude designs a findings report and a new sales page.
You see today's page next to the new one, plus how it looks on a phone.
✨ What just happened
- ⏱️ Time saved: Weeks of research, done in about 13 minutes.
- 🎯 Better results: Real quotes from real buyers, argued over by five expert voices.
- 💰 Business impact: No more building offers nobody wants.
- 🔁 Belief shift: From "I hope this works." → To "I know what my clients want before I build it."
🪞 If you're…
- 🎯 A coach or course creator: Test your next program before you record it.
- 🏠 A local service business: Test a new package before you print a flyer.
- 🛍️ An e-commerce brand: Test a product before you order stock.
- 🦷 A clinic: Test a new membership against your patients' real worries.
In A2A? Log in to TUB Connect with your A2A email.
Curriculum team
The AEIB | Demo Links [Team Only]

https://theuncommonbusiness.github.io/tub-org-chart/index.html